Digital Marketing Specialist - Brand Growth & Lead Generation

Join PT Andara Rejo Makmur as a Digital Marketing Specialist and drive impactful campaigns to elevate brand visibility, generate high-quality leads, and boost sales performance. In this dynamic role, you will develop and execute data-driven digital strategies across various channels, including social media, search engine marketing, email campaigns, and content marketing. Based in Klaten Selatan, Jawa Tengah, you'll work with a passionate team to create and optimize campaigns that deliver measurable results.

As a Digital Marketing Specialist, you will be responsible for crafting and implementing strategies that enhance brand awareness, engage target audiences, and drive conversions. You will leverage tools like Google Analytics, Google Ads, Meta Ads Manager, and Mailchimp to analyze performance, optimize campaigns, and report insights to stakeholders. This role offers a unique opportunity to grow your skills in a collaborative environment and contribute to the success of PT Andara Rejo Makmur.

📋 Tanggung Jawab Pekerjaan

• Develop and implement digital marketing strategies to increase brand visibility and drive lead generation.
• Manage and optimize paid advertising campaigns across social media, search engines, and other digital channels.
• Create and curate engaging content for various platforms to attract and retain customers.
• Analyze campaign performance using tools like Google Analytics and Google Ads, providing actionable insights and recommendations.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Stay updated with industry trends and best practices in digital marketing.
• Monitor and report on key performance indicators (KPIs) to measure campaign success.
• Continuously test and refine marketing strategies based on data and feedback.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum 3 years of experience in digital marketing, with a strong focus on brand growth and lead generation.
• Proven expertise in developing and executing digital marketing campaigns across multiple channels.
• Proficiency in using tools such as Google Analytics, Google Ads, Meta Ads Manager, and Mailchimp.
• Strong analytical skills with the ability to interpret data and provide strategic recommendations.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Creative thinker with a passion for staying updated with the latest digital marketing trends.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

🛠️ Keahlian

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